EMALIA RELEASES HER LATEST SINGLE
OFFICIAL MUSIC VIDEO COMPLETES THREE-PART NARRATIVE FOR PREQUELS
‘2AM HABIT’ AND ‘PRIMA DONNA’
Working with PAVLOVA on ‘Prima Donna’, ‘2am Habit’ and ‘Who?’ to bring her vision to life was a surreal experience for Emalia, “I’m a huge movie buff, so I really wanted to create cinematic visuals with a story-line; something compelling enough to intrigue fans beyond the music, and which told a little of my own story in a fictional setting”.
Deciding to tell the story in reverse was a bold move, but one that was ultimately true to her unique creative vision, “It was fun to see people a little confused after the video for ‘2am Habit’ dropped, I hope seeing this last.. or technically first.. part of the story serves as that ‘light bulb’ moment”.
In ‘Who?’ Emalia is seemingly trapped in a relationship and lifestyle that isn’t serving her and similar to the original message in the song, she makes the decision to choose herself first and leave that life behind her. Unbeknownst to her, in making that decision she’s lured into a lustful situation (‘2am Habit’) which is more of an illusion of happiness than anything, leading down a dark road. Eventually Emalia has to make a pivotal decision in ‘Prima Donna’ to overcome her demons and change her circumstances in order to come out the other side stronger.
On finishing the three part narrative, Emalia enlightens, “Ultimately, it tells a story of the tough shit life can throw at you, of empowerment, of finding oneself. I hope this mini project helps someone out there to do just that, even when it feels impossible”.