Sony Music has an extraordinary roster of International
and Australian artists alike through such major labels
as Columbia Records, Epic Records and Sony Classical.
From the beginnings in the late 1880s with Columbia Graphophone
Company of Bridgeport Connecticut USA, to modern day with
offices in 67 countries, representing such household names
as Shakira, Jennifer Lopez, Destiny's Child, Bob Dylan,
Pearl Jam, Bruce Springsteen, and of course, Australian
Artists such as Midnight Oil, Tina Arena and Delta Goodrem.
Sony Music Australia maintains a permanent commitment
to developing local artists and creating successful careers
in a range of genres. Indeed, the focus and drive for
local artists is upheld throughout the entire company.
Our passion to make success a market reality for our artists
has been demonstrated many times.
Our A&R team is focused on extending opportunities
for established artists, as well as on identifying new
artists who have the potential for larger national and
international audiences. Each phase of the A&R process
is important in ultimately developing great music and
exciting artists.
Sony Music's Strategic Marketing team is focused on adding
value to our artists careers with creative initiatives
to further expose their music. We continue to lead the
market with innovative marketing concepts through compilations
like the multi-platinum 'So Fresh' and the 'Indie' series
through to specialised catalogue campaigns.
Strategic Marketing is expert in creating specialised
CDs for other corporations wishing to excite their customers
through fantastic recordings. We have created customised
"Premium" compilations for leading corporations
like McDonalds and BP by utilising Sony Music's leading
production and marketing skills in making music products.
Whatever your taste, Sony Music has some of the best artists
and music of that genre.
|